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Bel's growth springs from the company's pioneering spirit, capacity for innovation and the strong personality of its brands.

Brands that are differentiated, delightful, tasty, and synonymous with healthy fun. The good naturedness guiding the brands makes them universal and true contributors to Bel's growth everywhere in the world.

Bel has over 30 brands, five of which are internationally recognized. Backed by irreverent and warmhearted advertising campaigns, our brands maintain close bonds to consumers.

Discover our local brands La vache qui rit Boursin Babybel Kiri Leerdammer
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La vache qui rit®

The Laughing Cow® (French: La vache qui rit) started a true revolution when it was first created in 1921 in the Jura. This product launch marked the arrival of the first soft cheese wedges on the market, as well as the beginning of a future global icon. The Laughing Cow® name has been translated into numerous languages to reach all citizens of the 120 countries where it is distributed: “Die lachende Kuh®”, “Vesela krava®”, “Krowka smieska®”, “Le vara que rie®”, “A vace que ri®”, “Con bo cuoi®”, “Vessiolaia bourionka®”.
10 million wedges are consumed every day all around the world.

Boursin®

The cheese for every reason!
In 1968, Boursin became the first cheese in history to be featured in a television advertising campaign after only being on the market for 5 years. It quickly became a staple in the French kitchen with its unique, fresh taste. Boursin® continues to win over cheese-lovers around the world. It is enjoyed by discerning food-lovers in some 35 countries on five continents and is sold under the “Boursin” name in all of them.

Mini Babybel®

With its wax casing and mini size, Mini Babybel® has been a sensation ever since it was first released in 1977. Always on-the-go and ready for anything, it is the perfect ready-to-eat snack for anytime and anywhere. With favorites such as goat cheese, cheddar and emmental, this cheese has been adapted to the taste preferences of every consumer market.
Mini Babybel® is consumed in numerous countries around the world, with almost three quarters of Mini Babybel® consumption in countries outside of France.

Kiri®

The cheese of choice for "epicureans in shorts!”
Since its creation in the 1960s, the newest member of the Bel family has had one goal: create a cheese whose taste and texture are perfectly suited to a child's palate. The yummy little squares quickly became the favorite cream cheese of children, and conquered young gourmets around the world in places like Europe, the Middle East and even Japan! Kiri ® is currently sold in countries all over the world: 1.5 billion servings are sold each year, enough to go around the world one and a half times!

Leerdamer ®

Soft and creamy with a mild fruity taste, Leerdammer® has set itself apart in the semi-hard cheese market since 1977 with its unique flavor and non-traditional advertising campaigns. Available from the deli counter or as a block, sliced, grated or cubed, Leerdammer® is the perfect choice for a quick, delicious masterpiece. Leerdammer® is a favorite across Europe, as much in France and Germany as it is in its home country, the Netherlands.