Emilie Aris 
Senior Brand Manager Africa
I joined Bel in 2003, first as an assistant product manager for North Africa (based in Paris), then as a product manager in Syria. After two years of a rich experience both personally and professionally, I returned to Paris to take a position as retail marketing manager in the Bel France sales department. I'm now responsible for two retail chains, and my role is to grow the business by using the various tools made available to me. I apply this strategy with the sales force, which carries our message across the entire retail network. In my job, I work with the sales and marketing teams as well as directly with our customers, the retail chains. To win in this field, you need perseverance, creativity, good negotiating skills, and conviction.
Emilie Aris
Senior Brand Manager Africa
When I joined the company, Bel offered me the chance to help develop a marketing strategy and the related tools for several North African countries. I saw it immediately as interesting challenge, and it shows what the company is looking for in its employees — enthusiasm and the drive to succeed. Moreover, for me, Bel rhymes with solidarity. When I left by myself for Syria, it was both exciting and scary. But the support of my colleagues was just tremendous, and I was able to meet the challenge with their backing.
Emilie Aris
Senior Brand Manager Africa
For me, the most important thing is to build on your experience in various sectors and fields, to learn what you really enjoy doing. There is often a gulf between a young graduate's idea of a given field and the reality.
Emilie Aris
Senior Brand Manager Africa
The implementation and development of marketing activities at the Syrian subsidiary were particularly eventful for me. When I arrived in Syria, the Damascus production unit had just been built and everything needed to be done. Through hard work and perseverance, we achieved strong results, establishing Bel's core brands and ushering in a period of fast growth in the country. And that was just in two years' time. It was an unforgettable experience.
